AI Insights · Timothy · July 2024
Q2 2024 Snapshot: Top Drawing & Coloring Apps on iOS in the US
Explore the Q2 2024 performance trends of the leading Drawing & Coloring apps on the iOS platform in the US, as reported by Sensor Tower. Discover the download figures and active user data for these creative outlets.
In Q2 of 2024, the Drawing & Coloring category on iOS showcased notable figures. Sensor Tower provides a closer look at the performance of the top five applications in this creative space.
Happy Color by Numbers Game experienced a fluctuating trend in downloads, peaking at nearly 1M in early May before dipping to 349K by late June. Weekly active users showed a similar pattern, with a high of 10.7K in early May dropping to 8.99K by the end of June. Revenue for the app saw highs and lows, starting at $76K in the first week of April and ending at $57K in the last week of June.
Alexey Grigorkin's Sandbox - Pixel Art Coloring maintained a steady revenue stream with a peak at $184K in early June. Downloads had a high of 520K in late April but saw a decrease to 301K by the end of June. The app's weekly active users reflected this downward trend, starting at 14.6K in April and slightly decreasing to 13.2K by June.
Pixel Art － Color by Number, another popular app, saw its revenue reach $126K in mid-June from a starting point of $66K in early April. Downloads peaked at 446K in late April before settling at 231K by the quarter's end. Active users reached a high of 4.5K in late April, maintaining a fairly stable presence throughout the quarter.
Color by Number：Coloring Games generated its highest revenue of $317K in early June, with a consistent performance throughout the quarter. Downloads saw a peak of 387K in early April, followed by a gradual decline to 217K by late June. Weekly active users started at 1.39K and experienced a slight increase to 996 by the end of Q2.
Lastly, Hello Kitty Nail Salon saw varied revenue, with a high of $182K in mid-May and a drop to $91K by late June. Downloads reached their peak at 286K in late April, later decreasing to 226K by June's end. Active users showed growth over the quarter, starting at 887 and rising to 1.02K.
All data provided by Sensor Tower offers a snapshot of these apps' performances, with more insights available on their platform. The trends highlight the dynamic nature of the Drawing & Coloring category on iOS, reflecting the seasonal engagement of users with these creative applications.
